Pinterest Banners: The Untapped Resource for eCommerce Traffic
Are you looking for ways to showcase your products on Pinterest? And how to do it for FREE?
Pinterest gives you a large space in the back of your profile image.
Are you utilizing this Pinterest Banner to drive traffic?
Hi! I'm Melissa, and I am a Pinterest marketing strategist for eCommerce and online shops.
I help eCommerce businesses amplify their online presence, drive high-quality traffic to their sites, and increase sales by leveraging the power of Pinterest marketing.
This post will discuss the importance of a Pinterest Banner and why it should be included in your Pinterest marketing strategy.
We even give you FREE Canva templates you can customize to your brand.
Scroll down for the link to take you to your freebie.
Related posts:
What is a Pinterest Banner?
A Pinterest Banner, also known as a profile cover, is a large, horizontal image that appears at the top of your Pinterest profile page.
It's one of the first things visitors see when they land on your profile, and it plays a crucial role in creating a strong first impression.
The banner can be customized to showcase your products or give potential customers a juicy offer if they visit your website.
Its main purpose is to drive traffic to your highest converting point.
What is your highest converting point?
I'm glad you asked.
High-converting points are the first step in the customer journey for eCommerce businesses and online shops.
They are the key to converting casual browsers into committed buyers.
It is important that online stores have an effective strategy for driving traffic to their best-converting points.
Some examples of top converting points in eCommerce
New product launch
Welcome discount
Upcoming sale
Lead magnate
Newsletter sigh-ups
Giveaways
Products benefits
Follow us on social
eBook
Checklist
Choose the best one you think will drive traffic and design a converting Pinterest Banner to add to your account.
Remember, your profile cover is not set in stone.
Change it monthly, try a different converting point or design, and see what works best.
Your business is always evolving, and so should your Pinterest banner.
Want tips on using Pinterest to promote the content you created for your eCommerce shop? Sign up for Get Seen Management’s newsletter.
The Importance of Pinterest Banners for eCommerce
Adding a converting Pinterest cover is one of the steps Get Seen Management includes to optimize an eCommerce account.
A customized banner for your Pinterest profile page is an important step for your eCommerce Pinterest marketing strategy and should not be overlooked.
Using a basic image as a banner will not entice people to click on your website or be interested in your product.
Visual Appeal
Pinterest is a highly visual platform. A well-designed, eye-catching Pinterest banner can instantly grab visitors' attention and make your profile stand out.
Branding Opportunity
Your Pinterest banner is a perfect place to reinforce your brand identity.
Use it to showcase your logo, company colors, and other branding elements.
This helps create a consistent look and feel across all your marketing channels and enhances brand recognition.
Do you use a converting banner for your Facebook or LinkedIn profile?
If not, it's time to start utilizing this free marketing space.
Show off your Products
Use your Pinterest banner to highlight your products.
You could create a collage of product images or feature a product you want to promote.
This can entice visitors and lead them to explore your products further.
Promoting Sales and Offers
If you have an upcoming sale or special offer, your Pinterest banner is a great place to promote it.
This can help drive traffic from Pinterest to your eCommerce site, boosting sales.
How do you make a banner for your Pinterest profile?
Canva is a popular graphic design tool that helps eCommerce and online shops create beautiful on-brand content.
But any graphic design software you are comfortable with using will suffice.
Key design elements of an engaging Pinterest banner
A Pinterest Banner should have three main components:
• A great design – this could include product images, lifestyle images, or graphics.
• An enticing headline – this should capture the attention
of the viewer and make them want to learn more.
• A strong call-to-action – this should guide the user to your desired action, like visiting a product page or signing up for an email list.
These elements will make your banner more effective and engaging.
What size is the Pinterest Banner?
The recommended size for a Pinterest profile banner is at least 800 pixels wide x 450 pixels tall, having a 16:9 aspect ratio.
These dimensions ensure your image looks clear and professional and fits the allotted space.
Tips when designing your banner
More than 80% of Pinterest users are on their mobile devices.
Make sure your text is large and easy to read.
Your Banner will be shown a little differently on mobile compared to desktop.
The top of your profile cover will be cut off, and your profile image will be larger.
In my converting Pinterest Banner templates, I marked off the areas to avoid. Just be mindful to delete these before downloading.
What if I don't have any design skills?
Totally ok! Canva got you.
Canva has premade templates that you can customize to fit your brand.
Get Seen Management has designed 11 converting Pinterest Banner templates for your eCommerce or online shop.
Download them to your Canva account. These Pinterest profile Banners are completely FREE! Click on the link below.
FREE DOWNLOAD
Download these customizable Pinterest Banners for your eCommerce and drive traffic to your sales, email list, or product launch.
How do you add your Banner to Pinterest?
With these simple steps, your profile images will be ready to convert in no time. After you have designed your Pinterest profile banner, download it to your PC.
Log into your Pinterest business account
Click your profile picture at the top-right corner of the screen
Click the edit icon (the pencil) at the bottom-right corner of your profile cover
Click Upload from your computer
Choose your image
Crop or pan your image to fit the 16:9 ratio
Click Save
Pinterest has instructions to add your profile images if you use your mobile device. If you are using an Android or iSO, here is the link.
Final thoughts
Pinterest banners are more than just an image on your Pinterest profile.
They can be a strategic tool that enhances your brand image, showcases your products, and drives traffic to your eCommerce or online store.
It's important to remember that your Pinterest profile banner should be updated regularly and optimized for maximum engagement.
If done correctly, a well-designed Pinterest banner can help you attract more visitors to your eCommerce site and increase sales.
If you need help crafting a converting Pinterest Banner and creating a Pinterest marketing strategy, we would love to help!
Get Seen Management can help you set up and optimize your business Pinterest account, and we also offer Pinterest marketing for eCommerce, so you won’t have to lift a finger.
You can also sign up for our newsletter (right here), where we often share Pinterest tips, tricks, and, of course, awesome freebies.
We send emails every Wednesday, mainly focused on Pinterest marketing for online shops and how we can get Pinterest working for you.
Book a FREE discovery call (right here), and we can discuss whether Pinterest marketing would be a good fit for your eCommerce or online shop.
More from the blog.
